Bottle Packaging Trends Staying Current in a Dynamic Market

Today’s bottle boxes may function more than a container to hold your beverage or any liquid product. The process involves designing attractive packaging. It has to make buyers enjoy using the items while reinforcing the brand identity. Various brands may put their liquid product either in glass or plastic bottles. However, they should know the current bottle packaging trends. It will also give them ideas for creating a presentation that may get their target market enthusiastic. Thus, people will consider purchasing your beverage.

Trends for bottle boxes

The following are various trends for packaging bottled products. You may consider these trends to make your products stand out in retail stores.

Kid Friendly Bottle Boxes

More bottles appeal to kids with their colorful graphics. They also have the ability to grab and hold a child’s imagination. A company may create bottle boxes packaging with popular characters from Nickelodeon on the label. It may help to get the attention of a child. Kids may scan the bottle with a smartphone. Thus, they can easily download props from the Nickelodeon characters. They may also use these props in photos they take with their smartphones. Another kid-friendly packaging trend includes creating kid-sized box designs for bottles. Thus, they will be easier for small hands of small kids to grip. Hence, this is an amazing trend that can take your brand to the next level. 

Dual Purpose

In this era, bottle boxes wholesale and bottles that may serve more than one aim are a new trend. For instance, the wine bottle may include a flute. Thus, the bottle immediately converts into a wine glass. The plastic bottle is also ideal for sports and concert venues. It is because players discourage glass bottles for safety reasons. Similarly, there must be a box design with waterproof lamination.

It will let buyers use the box for drinking water. Some bottled water companies have also started the use of collapsible bottles. You can fold these bottles and put them in your pocket when you have drunk water. You may easily refill the bottles with any liquid. Hence, it may provide the brand with another opportunity to establish strong brand recognition. It is because more people will see the bottle and its logo.

Sustainable Customisable Boxes

You must use less plastic resin during the manufacturing of bottle boxes for shipping. It is becoming more common among various brands. Most companies prepare water bottles and their packaging using paper along with plastic. It also helps to keep the amount of plastic substances minimal. This trend will also be important when you have to sell bottled water.

Sustainable bottle packaging boxes will make consumers feel less guilty when they buy bottled water. You can attract eco-conscious buyers when it features environmentally friendlier materials. Many companies prefer using packaging substances that are certified as both fair trade and organic. For instance, many companies have started the use of bottle packaging made entirely from plant-based raw materials.

Label-less bottle boxes

A new trend is to eliminate the label on bottle boxes for beer or other beverages. You may also engrave these boxes with nutrition and product contents as a new trend. A French water company has also produced the first mineral water bottle box that may provide engraved product information. It has no paper label to describe all the details. You may consider distinctive shapes of bottle boxes wholesale instead of distinctive labeling. The box may be shaped like a triangle. It will distinguish your packaging from other bottled products on the shelf. This is a popular trend among various brands. It has also attracted many clients.

Smart Packaging for Luxury Bottle Boxes

There may be a growing number of beverage brands that may incorporate “smart” packaging technologies. These technologies may include QR codes, and RFID chips. These technologies may provide interactive and immersive product purchasing experiences for buyers. They can also provide essential and valuable details about the packaged items.

Another key driver of bottle packaging wholesale is that it may enable people to easily authenticate and trace the items. This trend may have several applications. These applications may include authentication for ultra-premium beverage brands. Smart packaging is also an exciting vector for bottle packaging. Hence, there is an expectation of wider adoption of smart packaging in the coming years for various products.

New considerations for preservation

During the COVID-19 pandemic, we have seen some items sitting on store shelves for longer periods. They remained packaged in smaller-sized boxes for sale in multipacks. These factors may also make it more challenging to keep the items safe and preserved for a long time. Companies have to keep them safe to the point of consumption by buyers.

Thus, there will be more brands focusing on ways that can preserve their products for a long period. For instance, injection molding systems may help brands to prolong the shelf life of their products. They can use technologies like multi-layer preforms. They will also aid in the protection and preservation of dairy products and carbonated soft drinks.

Conclusion

There are various considerations for bottle boxes according to current market trends. We have explained various trends that various beverage companies have adopted. You may also consider these packaging trends to stay ahead of your competitors. Customisable boxes helps your brand stand out among buyers. Staying current in a dynamic market is essential for your company to succeed. Hence, these trends will take your company to the next level.