Custom Packaging: Your High-Performance Branding Tool

Custom Packaging! High-Performance Branding Tool Featuring Taylor Swift & Beyonce

Taylor Swift and Beyonce are two of the biggest names in pop culture today. Swift has dominated the charts for the past decade, becoming a global sensation. Beyonce, formerly of Destiny’s Child fame, has been a mainstay in pop culture for almost twenty years. Both Taylor and Beyonce are names that are recognized all around the world. Their social media engagement is second to none, and their ticket sales reflect their fame. So, how does any of this relate to your brand’s custom packaging? 

Creativity is essential when trying to promote your brand. It’s vital to research trends and attach your brand to anything that will get people talking. Taylor Swift and Beyonce have long surpassed the musician title and have now become brands in their own right. Their brands are powerful enough to boost your sales by attaching your name to them. You might think it’s too tough to try and get an endorsement from such massive stars, but don’t worry, Custom Boxes Hub has got you covered!

Here are some ways to promote your brand using customised packaging box like Taylor Swift and Beyonce did. 

Branding With Taylor Swift

Branding is an essential part of your custom boxes for packaging. Let’s focus on Taylor Swift and how she’s developed her brand to become a global powerhouse today. Taylor has been on her “Eras” tour since March 2023 and will continue into late 2024. The Eras tour focuses on several different “eras” of Swift’s career, which is over a decade long. By the time it ends in 2024, it will become the highest-grossing tour of all time, surpassing Elton John’s “Farewell Yellow Brick Road” by over a billion dollars. The massive success of the tour has set up brilliant branding opportunities for companies looking to expand their clientele. 

Custom boxes for packaging are fully customizable, meaning you can design them however you want. Via these custom packaging solutions, you can design packaging that will focus on Taylor Swift’s Eras tour. This is a fantastic opportunity for your brand to create multiple variants of packaging based on Taylor’s discography. 

Swift has released ten albums over her career, each of which is considered its own era. Swifties worldwide flocked to her tour, wearing outfits representing one of the ten eras. Releasing packaging that compliments the ten eras of Taylor's career is a fantastic method of targeting her fans and boosting your sales. Let’s take a look at each era and how you can design your customisable boxes accordingly. 

Taylor Swift (2006)

Taylor’s first album was a self-titled release in 2006. The aesthetic was fully country, and this era represents her innocence in the industry. You should use a minimal aesthetic for your packaging to capture this era. You can dial into the country aesthetic using fonts like “Dafodil & Extra Western” to bring out that country twang in your custom boxes.

Fearless (2008)

Swift released her second album, Fearless, in 2008 and established her position as a crossover artist. This was her first time branching out from country and into pop music. The aesthetic for the album was sparkly and over the top, using her lucky number thirteen as a motif. You can use these elements incredibly well for your packaging. This is the best time to use finishing options like spot UV and stamping techniques like foiling to make your custom boxes printing shine. You’ll capture the sparkly aesthetic perfectly with these techniques, and be sure to use the number thirteen as a motif to drive the point home. 

Speak Now (2010)

Speak Now, released in 2010, was Taylor’s first album in her twenties. She experimented with several styles and donned a more grown-up look for award shows. Her music videos were filled with theatrical elements as she looked to perform her heart out. This era is best represented by unique designs in your custom packaging. Use funky designs like custom sleeves, drawers for your rigid boxes, etc. Make your packaging look experimental and cool with innovative designs to capture this era’s aesthetic. 

Red (2013)

Released in 2013, Red has one of the most consistent aesthetics of her discography. Two critical factors for this album’s aesthetic are a love for all things vintage and the color red.  Taylor was wearing fifties outfits, high-waisted shorts, and her iconic red lipstick throughout this era. For your customised packaging boxes, use the color red and pink vintage fonts. 

1989 (2014)

Becoming the most-awarded pop album in history, 1989 was Taylor’s first full pop release. It was a huge commercial success, with Taylor embodying all the glitz and glamor of eighties pop music. Use glittery finishes for your custom boxes printing and eighties themes for your design to capture this era.

Reputation (2017)

After drama with Kim Kardashian and Kanye West, Taylor stayed away from the public eye for a year. She made her big comeback, released Reputation, and gave the world a new aesthetic. The album had a more serious aesthetic, with Taylor using dark shades of lipstick and a snake motif throughout the album. You can design your customised boxes with darker colors like black and grey while embedding the snake motif. 

Lover (2019)

Lover was a drastic change from Reputation, focusing on a rainbow aesthetic to celebrate love and affection. She used pastel colors like pink, blue, and purple to make her presentation pop. You should do the same with your custom boxes bulk and use bright pastel colors. Rainbow packaging is also an excellent idea to make your packaging pop with color. This era’s aesthetic is fantastic for cosmetics packaging. 

Folklore and Evermore (2020)

Taylor released Folklore and Evermore in 2020 during the first lockdown due to COVID-19. Both albums were based on her lockdown musings while stuck at home like the rest of the world. These releases had an indie aesthetic, but there’s much more you can do for your packaging. Folklore and Evermore had a similar vibe, but the main difference was the first was a summer album, and the latter had a winter vibe. Thinking creatively, you can use this era’s seasonal aesthetics to your advantage. Warm tones for Folklore and cool tones for Evermore. 

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Midnights (2022)

Taylor’s latest release, Midnights, was dropped in 2022. She kept her pop vibes with this release but also added a soft, indie element to her music. The prevalent themes in this album were moody, with many purples. 

Taylor Swift has been one of the top artists in the world for fifteen years, amassing an enormous fan base. Her fans, also called the Swifties, flock to anything related to their idol. According to research, Swift has a fan base of over five hundred million people. She brings a vast audience to any product that’s associated with her in any fashion. This is your sign to start capitalizing on her massive demographic by designing your brand’s customised packaging boxes to represent her eras. Thinking outside the box is essential for your packaging, and this is a fantastic way to generate more sales and raise brand awareness.

Next, let’s take a look at how Beyonce markets herself and her merchandise and how we can apply that knowledge to your brand’s packaging.  

Branding With Beyonce

Beyonce has created more hit songs than ninety per cent of the music industry, becoming one of the biggest icons in the business. She started her career as part of the group Destiny’s Child and achieved massive success right from the start. Since the group disbanded, Beyonce has had one of history's most successful solo careers. She’s become such a massive icon her fans call her “Queen Bey”. So, how does any of this translate to your brand?

A key aspect of marketing and advertising is promoting your products at events. Beyonce’s concerts are some of the biggest in the world; hundreds of thousands gather to witness her live. Many people have regarded her concerts as life-changing experiences that made them want to be a better human being. It might sound like a stretch, but that’s the influence Queen Bey has had. 

Custom boxes with lids’ most significant benefit is customizability. This attribute allows you to create bespoke, beautiful packaging for your brand that will leave a lasting impression on potential customers. Concerts usually have confectionaries available for the fans. Snacks, beverages, and other food items are common. Custom food packaging at these concerts will massively boost your brand’s sales. 

Beyonce’s Aesthetic

You might think Beyonce is as famous as she is because of her glamor. However, she’s famous because of how she presents her glamor to the public. We can learn a lot from how Beyonce maintains her brand image and apply it to custom packaging, so let’s take a deeper look. 

Personalization

Beyonce realizes that her fans aren’t just fans; they’re humans that relate to her. This empathy is a core factor of how she’s made herself successful. The same can be said for your brand’s packaging. Giving your packaging a splash of personality is essential so it doesn’t feel detached from your consumer base. Add a quote from the CEO, an anecdote about how the product was made, or use imagery to attract your consumers and help them relate to your product. 

Beyonce’s merchandise is an excellent example of what to look for in custom printed boxes. She ensures that each merchandise package feels like a personal gift rather than a product manufactured for the masses. This creates empathy between her and the consumer, leading to brand loyalty and a delighted fan. 

Storytelling

Building narratives is an excellent way to grow your business and boost sales. In the social media era, long-term storytelling has become a fantastic method of creating a solid brand identity and building a loyal consumer base. Beyonce carries out narrative storytelling throughout her albums, but she continues this world-building in her merchandise packaging. 

With customisable boxes, you have the ability to embed interactive, story-based narratives in your packaging. A great way to achieve this is through a mascot or to use your television ads. Once you’ve established the story for your brand, double down on it with your packaging. Include anecdotes, quotes, and images of your mascot in your packaging to create a holistic, story-driven experience for your consumers. Interactive media is a fantastic tool for promotion, and your packaging can add to it greatly. 

Sustainability

Beyonce’s packaging aligns with her brand’s message of using sustainable materials to help protect the Earth. Her merchandise is packaged in eco-friendly materials to help sustain an environmentally friendly image. This shows her fans where her values lie and builds trust between her and her community. 

Kraft paper boxes are a brilliant packaging solution that will help you achieve sustainable packaging. These boxes are 100% recyclable and biodegradable, making them environmentally safe and reducing waste substantially. Using Kraft boxes is a brilliant way to establish your brand as environmentally friendly and establish trust with your consumer base. These boxes boast the same aesthetic brilliance as their cardboard counterparts but are the best for the environment. 

Memorability

Beyonce’s merchandise packaging is just as memorable as her live performances. Her packaging is well-designed boxes that are usually kept by fans as keepsakes even after removing the contents. The boxes are often designed in a way so they can be kept as decorative pieces by themselves. 

Custom boxes offer full customizability, meaning you can alter their shape and size. This customizability gives you free rein to create unique, eye-catching shapes that attract consumers. A product’s packaging should be innovative enough for consumers to keep the box even after using the product. Let’s learn from Queen Bey and implement this strategy into our custom box designs.

Marketing 

Your product’s packaging is much more than it may seem to be. Apart from keeping your items safe, your packaging is also an essential marketing tool. Beyonce uses her merchandise packaging to market all her events, tours, and new releases. This is an incredibly effective strategy as it boosts her brand awareness significantly. As we discussed, people often keep her packages as memorabilia. Since they keep the boxes, everything written on them is displayed for years to come. 

She includes all sorts of promotional material, such as handwritten notes, exclusive posters, etc. These inclusions create a bond between Beyonce and her fans, who see these items as gifts rather than merchandise. 

Beyonce has created a brand around her persona through multiple strategies. The most significant strategy for her has been to stay relatable. Beyonce’s fans see her as an icon, a fantastic performer, but most importantly, as a woman and a friend. This level of empathy creates an excellent relationship between Queen Bey and the BeyHive, a bond which is inseparable. 

Conclusion

In today’s market, keeping up with trends has become increasingly important. These days, the best way to keep yourself relevant is to align your brand with celebrities and influencers that can boost your brand image on social media. Taylor Swift and Beyonce are two of the biggest names in the world right now, making it an excellent idea to try and gain some of their audience. With such massive audiences, it would be foolish to not capitalize on them. 

Social media is home to numerous fandoms, Swifties and the BeyHive being two of the largest. By designing your customised packaging boxes to target those audiences, you’ll boost your sales significantly. The Eras Tour by Taylor Swift provides a massive opportunity for your business to raise its brand awareness and capture a whole new demographic. Using sleek and innovative designs, you can boost your company’s sales. 

By harnessing the power of custom boxes printing, your brand can align itself with these global megastars and leverage its immense reach to create a lasting impact in the hearts of your consumers. It’s time to think outside the box with your custom box designs and take your company to brand-new heights!

Looking for incredible custom packaging solutions at affordable rates? Look no further than Custom Boxes Hub to create your dream packaging! Look through our extensive catalogue of customizable boxes and choose what suits you. Once you’ve decided, consult our professional design team for guidance on realizing your packaging vision. Our team of expert designers will help you every step of the way with unlimited revisions. We offer free shipping across the United States, so get a free quote now and let’s start our packaging journey together!