In a world full of glitz and glam, nothing quite captures the elegance and glamor as well as custom rigid boxes do. High-end products such as jewelry and electronics are very expensive and luxurious. So naturally, they require the most pristine packaging possible. The packaging needs to be sturdy, safe, elegant, and sleek. Custom rigid boxes are the best solution for all these needs. These rigid packaging boxes will provide your brand with the most structurally safe and visually stunning boxes. However, the designing process is something many people don’t understand.
In this article, we will help guide you on what steps to take for a great finished product. The design process must be meticulous at every step, as all these decisions significantly impact the result. We will outline steps often overlooked because of how minute they seem yet have a significant effect.
The Importance of Color in Packaging
The first step in the design process is to choose your color scheme. This is arguably the most critical step, as your brand’s colors are the first thing people will notice. When deciding on what color to use for your custom rigid boxes, you need to keep your logo in mind. Your logo is the backbone of your entire design. Everything else should revolve around its font and colors. The best kind of design will always make your logo stand out stylistically. So pick your color scheme accordingly.
Next, we take a look at color psychology and what different colors represent for your brand. Brands remarkably overlook this, and it often leads to poor decision-making. Any wrong decision during the design process can be catastrophic for your brand. That’s why at Global Custom Packaging, we aim to get you a good review from your customers more than anything else.
Now, look at what different colors say about your brand.
Black: Adding Regal Elegance
Black is considered to be one of the most regal colors. It adds elegance and sophistication to your packaging, making it look grand. You can also couple black with many colors to complete the perfect look for a jewelry brand. Gold or silver in unison with black is a popular and successful color option for your custom rigid packaging.
White: Embracing Grace and Minimalism
White is another option that is universally known for its grace and minimalism. Like black, it adds sophistication and gives your products a regal look. You can also use white with any color and it will make sense stylistically. White is one of the best options for a rigid box.
Blue: Conveying Authority and Strength
Blue is yet another excellent option for your rigid packaging boxes. The color will add a sense of authority and strength to your brand’s aesthetic. Blue is less versatile than white and black, but you can still use it in several colors.
Gray: Signifying Neutrality and Balance
Gray is an excellent pick for your packaging if you want to make sure the packaging isn’t too abrasive. It signifies neutrality and balance, which are great features to represent.
The Role of Artwork in Packaging
The next step to focus on is creating a unique pattern or artwork for your custom boxes. Innovative and unique designs add personality to your packaging. It helps create a brand identity that potential customers will instantly recognize. However, you must ensure smooth patterns and artwork as a luxury brand. Otherwise, it may negatively affect your sales.
For a high-end jewelry brand, it is vital to encapsulate grace and elegance more than anything. People are attracted to jewelry brands that let the products speak for themselves. The packaging should be subtle and should highlight the product and logo more than anything. The same applies to electronics brands as people love a sleek and futuristic look.
A unique pattern is a great way to make your brand stand out. Beautiful, minimalistic designs will highlight your products and make them shine brighter.
Fonts for Luxury Rigid Packaging
Printing information on the backside or bottom side of your custom boxes is a great idea to improve interactivity and engagement. This information should include something meaningful. For example, a short description of where the products were manufactured, how they were made or even a story related to your brand. This helps your brand gain more trust from your consumers and helps them connect to your brand more.
Fonts are another aspect of luxury rigid packaging that goes overlooked. However, font selection is tremendously essential for your brand’s aesthetic. Using the wrong font for custom rigid boxes will significantly harm your brand’s image. We have chosen a few marvelous fonts for your custom rigid packaging..
Adelaide: Subtle Elegance
With a great polished look to it, Adelaide gives you everything you would want in a serif font. It looks subtle yet elegant, which is the perfect mixture for rigid boxes.
La Luxes: Pinnacle of Luxury
La Luxes is a fantastic pick for your brand, offering the pinnacle of luxurious appearance. It’s great for logos, branding and product packaging. La Luxes provides a clean, minimalist look with its classy typography.
Nord: Bold and Futuristic
Nord is the perfect minimalist font to make a statement. With its bold letters, it showcases authority and luxury all the same. Nord is a fantastic option for electronics brands as it looks futuristic.
Manhattan: Clean and Sophisticated
Another serif font that exudes luxury, Manhattan uses thin lines to give a clean look to your packaging. It’s great for branding and will look phenomenal on your custom rigid boxes.
Rinstonia: Glowing Glamor
As the name suggests, this font will glow like a rhinestone. It’s a fantastic font to show how high-end your jewelry brand is. The font signifies glamor and classiness.
These fonts will add immense value to your custom rigid boxes. As the brand owner, choosing the best fit for your product is up to you.
Building Your Brand Image
These design decisions are important not only for aesthetic purposes but also for your brand image. Building a long-lasting and instantly recognizable brand image is critical to long-term success. By making your packaging exciting and attractive to your potential customers, you will gain more traction with a steady brand image. That image can be one of class, minimalism, or even flashy products. However, you need to ensure that your brand image truly reflects your products. This will help people relate to your brand’s story more. Creating a solid brand image is vital in developing consumer loyalty and trust.
Packaging as a Marketing Tool
Custom rigid boxes offer you more than just sleek designs and sturdy packaging. Investing in these boxes is akin to investing in advertising for your products. If your product’s packaging is top-notch, it’ll impact potential customers. Word-of-mouth advertising is an underrated yet important method of getting the word out there.
These boxes will make consumers talk about your product with their family and friends, boosting their awareness. Therefore, why not use the promotional benefits to their full potential? Making sure your logo shines through your packaging is the best way to promote your product to your consumers.
Creating Pleasing Gift Packaging
When people receive a gift, they want something that is pleasing to look at. Jewelry and cosmetics are some of the most common products to gift someone, so you should use this. Make your packaging sleek and attractive so consumers don’t need to buy their own gift packaging. Who wouldn’t be happy to receive a gift that has such sleek packaging?
The Unboxing Experience
This design concept gained relevance only in recent years with the rise of social media. Social media influencers started the “unboxing videos” trend, taking the world by storm. Having an over-packaged design was already a bad decision to make design-wise. However, nowadays, making your packaging a satisfying way to unbox is a great way to attract attention. Many YouTubers make unboxing videos to promote products. These videos offer great insight into what the product is. Furthermore, ensuring that your packaging is satisfying and easy to unbox is important for these videos.
You can work with influencers to create unboxing videos once you have designed custom boxes with their unboxing in mind. Nowadays, packaging is not as straightforward as you would think. Moreover, it has many nuances that can take your brand to the next level.
Conclusion
In the modern era, your packaging is judged not only based on its quality and aesthetics but also on modern factors. However, that does not mean you can compromise on basics. With custom rigid boxes, you can boost your brand to new heights on every level.
Product packaging is a facet of your business where you can improve multiple areas. Promotion, marketing, advertising, etc. These custom boxes provide all of these benefits at extremely affordable rates, making them a great, cost-efficient packaging solution.
Looking for premium custom rigid packaging at an affordable rate? Look no further than Custom Boxes Hub to handle all your packaging needs! Look through our extensive catalogue to find the perfect match for your products. Once you’ve decided, consult our professional design team to guide you through the entire design process. We’ll help you create the perfect product packaging at incredibly affordable rates. Get a free quote today and let’s begin our custom packaging journey together!
Jessica Pearson 21 Sep 2023
With a passion for storytelling that dates back to my childhood adventures in the attic with dusty old books, I've honed my craft over the years. Today, I'm proud to be your guide, crafting words that inspire, inform, and Whether I'm delving into the latest tech trends, uncovering hidden travel gems, exploring the intricacies of parenting, or dissecting the nuances of personal growth, my mission remains the same: to transform ideas into captivating narratives that resonate with you.
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