Eyeliner is a considerable part of the cosmetics industry. You can only compete in this competitive space by making your mark with eyeliner products. However, making a good product is only half the game in this industry. You need to package your product the right way; otherwise, you won’t be able to compete. This is where custom eyeliner boxes will help your brand.
Eyeliner is a premium product; therefore, you should package it as such to represent it well. Custom eyeliner boxes are the best way to show your creation to the world. These stunning boxes have many benefits and will bring potential customers to your products. Furthermore, your products will be safe and visually pleasing when encased in these custom boxes.
Here are a few benefits these beautiful custom boxes will bring to your brand.
Product Safety
Cosmetics products can sometimes be pretty fragile, and eyeliner is no exception. Customers value two things most regarding packaging: safety and aesthetics. With custom eyeliner boxes, your product will have access to both. Let’s talk about safety first. Firstly, your product’s safety is a top priority. Nothing will annoy a customer more than a damaged product or packaging that allows products to be easily damaged.
With these boxes, you will never have to worry about that, as they provide pristine structural integrity. Moreover, these custom-made boxes will better cater to your product needs than any stock packaging. Secondly, you can opt for a special insert inside the package specific to your product. This will be made to your product’s exact dimensions, ensuring it doesn’t move around inside the box, offering more protection.
Design and Printing Capabilities
You can mold custom eyeliner boxes into any shape or size you want. These boxes are incredibly versatile; you can give them any shape, size, or color. It all depends on your preference for your products. These boxes also provide several printing options, including lithography and digital printing.
While designing your custom boxes, you should ensure your aesthetic is eye-catching yet subtle. Regarding eyeliners, you should make your packaging look elegant and sophisticated rather than flashy or abrasive. Otherwise, you might need to send the right message to your potential customers. In today’s day and age, minimalism is appreciated by most. So, following this trend, you should apply it to your packaging. Use soft colors that speak volumes; for example, couple white with pink to achieve an elegant look.
After you have decided on your color scheme, it’s a great idea to use some unique patterns or artwork for your packaging. This will add to your brand aesthetic and help establish a brand identity.
Let’s look a little deeper into what your custom eyeliner packaging’s colors say about the brand. Standard colors used for custom makeup boxes are usually feminine in nature.
Colors such as pink and purple are coupled with soft colors like white to create elegant boxes. However, this doesn’t mean you shouldn’t use other colors.
When deciding the colors for your packaging, you must ensure it sends a clear message. An excellent example of this is Rihanna’s Fenty brand. Famed singer Rihanna launched her cosmetics brand, Fenty, with the promise of a cosmetics brand that focuses on inclusivity. As such, she packaged most of her products using nude and skin colors to clarify the message. These colors include brown, beige, olive, etc. Using such colors, her brand doubles down on its statement of inclusivity, showing potential customers that Fenty makes its products for all skin tones rather than just the fairer ones.
Brand Identity
As a brand, you must make your packaging instantly recognizable to your potential customers. Custom eyeliner boxes will help you do just that. Your brand will stand out from the rest with unique packages that use innovative shapes, colors, and patterns. Furthermore, brand identity will boost sales as your brand’s image will benefit. Your brand identity will also help you in the long run, as it will establish your brand. It’s imperative that your brand’s packaging aligns with your company’s message. From a public relations point of view, your packaging is essential to your brand identity. In turn, having a solid brand identity boosts your sales considerably.
Custom-printed eyeliner boxes allow a level of customizability like no other, meaning you can design them to fit your brand image. Brands like L’Oreal and Estee Lauder use specific colors and graphics to make their packaging work with their glamorous brand image. These colors include white, black, vibrant colors such as shocking pink, gold, and silver. Using black for custom makeup boxes is an excellent idea as it signifies elegance and class.
You should also pay close attention to the fonts you choose for your eyeliner’s packaging. The fonts used in your logo and anything else printed on the face of the box will add immense value if done right. Font selection is often overlooked during the design process, but creating a cohesive and aesthetically pleasing package for your product is vital.
Eco-Friendly Boxes
When consumers are buying cosmetics products, they look for non-toxic packaging. We use Kraft paper to manufacture our custom eyeliner boxes. This material is 100% natural and biodegradable. Made from pine wood pulp, Kraft paper is fully recyclable and non-toxic.
In today’s day and age, people care deeply about the environment and their effect on it. By switching to natural materials, you will send a message of good faith to your potential customers. This will leave a long-lasting and overwhelmingly positive impression on consumers.
In 2023, ensuring your products align with public opinion has become significant. A fantastic way to achieve that goal is to use materials that are safe for the environment. When using such packaging, you won’t miss out on the elegant outlook you want for your packaging while also establishing yourself as a green company. Using eco-friendly materials is also an excellent way of ensuring good relationships with influencers and celebrities. Celebrities love aligning themselves with brands that value a cause, as it also helps their image in the public’s eye. Custom-printed eyeliner boxes will help you make your brand friendlier for celebrities to endorse.
Different Box Types
Custom eyeliner boxes are available in any shape or size you want for your product. After going through our vast catalogue, you’ll see several options that will fit your product. However, it doesn’t end there, as these are fully customisable boxes, meaning you can change them however you wish. Let’s go through some popular options for cosmetic packaging boxes. One of the best options you can opt for is window boxes. Let your product speak for itself by adding a plastic window to the side or top of the box so potential customers can get a look at your product immediately.
Adding an insert to your custom eyeliner packaging is a great way to keep your products safe. A special insert is made to be placed inside your packaging, with its sole purpose being to keep your product from moving around inside. This is especially great for cosmetics such as eyelashes, eyeshadows, and eyeliners. These products are usually fragile and need protection, which special inserts will do perfectly.
Conclusion
Custom eyeliner boxes are the best way to breathe life into your cosmetics brand. They will attract more potential customers, help establish your brand identity and leave an incredibly positive impression. There are many ways to make your packaging look excellent, but that’s not all you should focus on. Think outside the box, and think long-term. These beautiful packaging solutions offer more than simply aesthetic appeal; they offer a chance to revamp your brand identity and make it more attractive to potential customers, endorsement partners, and businesses.
At Custom Boxes Hub, we don’t just offer packaging that will make your product look good. We provide custom packaging solutions that will boost your brand image in every way. Our design team is ready to aid your aesthetic choices based on your brand identity and vision.
Ready to leave a long-lasting, positive impression on your potential customers? We hope this article has helped you better understand how to achieve that. Not only will we help you manufacture the boxes, but we also have the option for you to get help with the design. You can ask one of our many professional designers for help choosing your design options. So get a free quote from our website, and let’s start our custom packaging journey together!
Jessica Pearson 28 Mar 2023
With a passion for storytelling that dates back to my childhood adventures in the attic with dusty old books, I've honed my craft over the years. Today, I'm proud to be your guide, crafting words that inspire, inform, and Whether I'm delving into the latest tech trends, uncovering hidden travel gems, exploring the intricacies of parenting, or dissecting the nuances of personal growth, my mission remains the same: to transform ideas into captivating narratives that resonate with you.
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